MANAGEMENT OF ART GALLERIES

Offers a new business model for galleries, in which the answer to the question of what makes a gallery successful is 'be brave and d o things differently'. Demystifies the international art-gallery marketplace through an analysis of primary data, insightful case st udies, and the personal experiences of gallery veterans worldwide. Includes practical ideas for art marketing and management, togeth er with an analysis of the behaviour of successful gallerists.